How to Market Your Auto Parts Store Online

Published on August 30 2015 by miao yu

What was one of the fastest growing ecommerce sectors in 2015? Believe it or not, it was auto parts . Clearly, there’s demand for aftermarket car parts and accessories. But how can an auto parts store increase their sales to reach more customers who want what they’ve got?
I’ve been scouring the internet, researching online auto stores. I’ve found a lot of room for online marketing improvement. With a hot market these sites could increase their profits even more by implementing an optimized sales funnel that gets results. Here’s 6 steps (with a bonus tip) to increase your online auto store revenue.

1. Auto Parts Online Store : Optimized Landing Pages

For an ecommerce site, having an optimized landing page for your products increases your sales. The easier you make it for a customer to buy from you, the more likely they will click your “add to shopping cart” button, and follow through to your “thank you for purchasing” page.

2. Auto Parts Online Store: Google AdWords

When you’re an ecommerce business, it only makes sense that you spend your advertising dollars where they work. Online advertising drives traffic directly to your site. By using Google AdWords, you can reach your customer exactly when they are searching for your products. You can target your Google search ad by keywords, location, device and negative keywords.

3. Auto Parts Online Store: Facebook Ads

If you’re not using Facebook ads in your online marketing yet, you’re missing out. Facebook recently added ‘Automotive Targeting’ within its behavior targeting category. You can actually target your ads based on when someone last purchased a vehicle, the year and make of their vehicle, and the likelihood of someone buying specific auto parts soon. Some Facebook Ad providers make it super easy to create your ads. All you need to do is create your headline, Ad copy and image. Then select your targeting and daily budget.

4. Auto Parts Online Store: Ad Retargeting

Ad retargeting gives you a huge competitive advantage. Even with all your highly targeted marketing efforts, most people (like more than 95%) exit a site they’ve visited for the first time – without converting. They’re just not ready to buy from your immediately. Unlike a bricks and mortar purchase, an online buy doesn’t require the time and effort of physically going to your store, potentially meeting with your sales staff and then making the purchase. In an online environment, it’s easy for visitors to get distracted or just browse and shop around to your competitors.
You not only get to remind your visitors to come on back to your store, you’re pretty much 100% guaranteed to reach your demographic with people who’ve already visited your site. You don’t have to guess where your potential customer is – your ad shows wherever they are.Being on sites your consumer visits (and trusts) tends to increase your own trust factor – and amplifies brand awareness through multiple touch points.

5. Auto Parts Online Store: Coupon Landing Page

Who doesn’t like getting a great deal on auto parts? As a business marketer, you know the power of giving away discounts and deals. Direct your prospects to a coupon landing page on your website.

6. Auto Parts Online Store: Email Automation

Once you’ve got a conversion or sale, you’ll have the email address of your customer. use it, but don’t abuse it. The better you can nurture your lead, the more likely they’ll buy your products – and keep coming back for more. An extremely cost effective way to initialize your relationships is with email automation campaigns. Setup triggered email automation campaigns to send a personalized “thank you” message with the customer’s name and product details.
Keep the relationship going by sending out weekly updates (if they’re opted in to your newsletters). Send out deals and new auto products you’re getting in. It’s pretty simple to technically set up a triggered email automation campaign. You can craft your first email and schedule to send it out, say 1 minute after the initial conversion. Then write and schedule more lead nurturing messages to be sent out over the next few days or weeks.

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